Campaign Platform Architect

As Campaign Platform Architect you own Salesforce Marketing Cloud implementation projects across the full delivery lifecycle, acting as the solution lead and technical SME. You will shape architecture, design, integration, testing and deployment while guiding cross-functional teams. You’ll provide strategic consultancy on SFMC and data usage, helping clients scale platforms and optimise marketing workflows. The role combines hands-on platform expertise with governance, documentation and reusable asset development to drive measurable client outcomes. This is a senior, impact-focused role within Merkle, a dentsu company, offering a hybrid London-based environment and a tailored benefits plan.

• competitive salary
• flexible benefits tailored to needs
• private medical insurance
• virtual GP access
• employee assistance programme
• 25 days annual leave plus birthday, wellbeing and volunteering days

• Lead SFMC architecture and solution design for implementations, enhancements, migrations, and transformations
• Translate business, marketing, data, security and operations requirements into scalable SFMC designs
• Create architecture documentation: data models, integration designs, data flows, security, deployment and environment strategies
• Provide strategic guidance on SFMC platform and data usage to optimise marketing architecture
• Improve efficiency and reuse components to support business growth and client relationships
• Advise on trade-offs, budgets, and long-term scalability with clients and internal stakeholders
• Keep the team aligned with evolving SFMC features and best practices
• Ensure solutions align with broader marketing tech architecture and enterprise standards
• Plan and run client discovery, requirements, solution design, onboarding and governance sessions
• Identify risks, dependencies and provide mitigation plans with governance oversight
• Resolve escalated technical issues
• Support client self-sufficiency through strong documentation and knowledge sharing

• Deep expertise in Salesforce Marketing Cloud with hands-on design, configuration, integration and delivery
• Solid knowledge of SFMC core capabilities: Journey Builder, Contact Builder, Automation Studio, Email Studio, Content Builder, Data Extensions and APIs
• Experience designing SFMC data models, subscriber management, consent/preferences, and automated campaigns
• Working knowledge of SQL and SFMC scripting (AMPscript, Server-Side JavaScript)
• Proven track record leading multiple SFMC implementation/migration/integration projects end-to-end
• Experience driving discovery, requirements, design, governance and technical workshops
• Ability to translate business requirements into functional specs, user stories, implementation plans and acceptance criteria
• Experience integrating SFMC with CRM platforms, CDPs, data warehouses, data pipelines and APIs
• Strong understanding of data architecture, identity, consent, segmentation, personalisation and campaign execution
• Technical leadership and quality oversight across delivery teams
• Risk and dependency management across complex projects
• Ability to communicate technical concepts to senior stakeholders and non-technical audiences
• Capability to operate across multiple clients, projects and priorities
• Strong analytical and problem-solving skills with a focus on outcomes

• excellent communication
• stakeholder management
• problem solving
• Salesforce Marketing Cloud
• Journey Builder
• Contact Builder