Lead Solutions Architect - Customer

As Lead Solutions Architect for the Customer Domain, you define and govern the architecture, data and AI capabilities that power Very’s end-to-end customer lifecycle. You will align business strategy with technology investments across acquisition, engagement, and loyalty, working with cross-functional teams to deliver measurable outcomes. You shape the target architecture, drive platform reuse, and ensure governance and responsible AI practices. This is a visible leadership role that translates strategy into actionable roadmaps and delivery guardrails.

• Flexible, hybrid working model
• 6500 flexible benefits allowance
• 30 days holiday + bank holidays
• LinkedIn Learning access
• Bonus potential (performance and business-related)
• Matched pension up to 6%

• Define and own the target architecture, technology strategy, capability model and roadmap for the Customer Domain
• Translate customer and commercial strategy into architectural direction, investment priorities and delivery guardrails
• Shape capabilities across acquisition, engagement, conversion, retention, loyalty, communications, personalisation and measurement
• Set direction for customer identity, profiles, consent, data platforms, CRM, decisioning and omnichannel engagement
• Guide architecture for marketing technology, campaign management, automation, segmentation, audience management, content and digital asset management
• Shape digital advertising and retail media capabilities, including programmatic activation, attribution and measurement
• Define how real-time data, event-driven architecture, analytics, experimentation, recommendation engines and next-best-action models support outcomes
• Ensure customer, marketing, data, AI and technology capabilities operate as a connected ecosystem rather than isolated solutions
• Guide adoption of APIs, cloud services and modern integration patterns to improve scalability, interoperability, agility and resilience
• Lead architecture governance and decision records, ensuring alignment with enterprise standards, data governance, privacy and responsible AI
• Lead vendor evaluations, business case development and strategic technology investment decisions with a focus on platform reuse
• Act as trusted adviser to senior stakeholders, connecting architecture to conversion, acquisition cost, retention, loyalty, marketing efficiency and revenue growth

• Significant experience as a Solution, Domain or Enterprise Architect in a complex digital organisation
• Strong understanding of the complete customer lifecycle and supporting technology capabilities
• Experience with customer journey mapping, customer 360, identity and profile management, consent and omnichannel engagement
• Deep knowledge of marketing technology including CRM, campaign management, automation, segmentation and asset management
• Understanding of digital advertising, retail media networks, programmatic advertising and attribution
• Strong knowledge of customer data modelling, data platforms, data governance and real-time data
• Experience integrating AI and machine learning capabilities such as recommendation engines and AI-enabled personalisation
• Strong command of enterprise architecture practices: APIs, cloud, integration, roadmaps, governance
• Commercial acumen including ROI, business case development, vendor assessment and investment prioritisation
• Ability to influence senior leaders and communicate architecture in business terms
• Customer-focused and innovation-led with governance, privacy and responsible AI considerations
• Experience with platforms such as AWS, Zeta, Movable Ink, Tealium, Segment or Google advertising tech ecosystem
• TOGAF, BCS credentials, SAFe or equivalent practical experience

• Influence and stakeholder management
• Strategic thinking
• Clear business communication
• AWS
• Zeta
• Movable Ink